How to Ask Customers for Testimonials (Without Being Pushy)

Why Most Testimonial Requests Fail

You send an email asking for a testimonial. Crickets. No response.

The problem isn't your customers—it's how you ask. Most testimonial requests fail because they:

• Ask at the wrong time
• Make it feel like work
• Don't explain the 'why'
• Use generic, impersonal templates
• Create friction in the process

This guide shows you exactly how to ask so customers actually say yes.

The Psychology of Saying Yes

People are more likely to provide testimonials when:

• They've recently achieved success (emotion is high)
• The request is personalized and genuine
• The process is effortless
• They understand how it helps others
• There's a small incentive or recognition

Your request should tap into these psychological triggers.

When to Ask for Testimonials

Timing is everything. Ask when satisfaction is highest:

• Right after they achieve a milestone
• When they leave positive feedback
• After completing onboarding successfully
• Following a win or success story
• During renewal conversations
• When they refer someone to you

Don't wait weeks or months. Strike while emotion and details are fresh.

The Perfect Testimonial Request Formula

Every effective testimonial request includes:

• Personal greeting (use their name)
• Specific acknowledgment of their success
• Why you're asking (help others like them)
• Clear, simple next step
• Estimated time commitment (2-3 minutes)
• Optional: Small thank-you gift or incentive

Email Template #1: The Success Story Request

Subject: Quick question about [specific achievement]

Hi [Name],

I wanted to reach out because I saw you [specific achievement/milestone]. That's amazing—congratulations!

Your success story could really help other [customer type] who are facing similar challenges. Would you be willing to share a quick 2-minute video testimonial about your experience?

I'll send you a simple link with a few questions—just click record and answer in your own words. No editing or preparation needed.

As a thank you, [incentive/recognition].

Would that work for you?

Thanks,
[Your name]

Email Template #2: The Simple Request

Subject: Can I ask you a favor?

Hi [Name],

I hope you're loving [product/service]! I have a small favor to ask.

Would you be willing to record a short video (2-3 minutes) sharing your experience? Your story could really help others who are considering [product].

I'll send you a link where you can record right from your browser—no software to download. Just answer a few quick questions and you're done.

Let me know if you're open to it, and I'll send the details!

Thanks so much,
[Your name]

Email Template #3: The Value-First Request

Subject: Help me help more people like you

Hi [Name],

I've loved working with you and seeing the results you've achieved with [product/service].

I'm trying to reach more [customer type] who could benefit from [solution], and your story would be incredibly helpful.

Would you be open to recording a quick 2-minute video testimonial? I'll guide you with specific questions, and you can do it right from your phone or computer.

Your insight could make a real difference for others facing the same challenges you overcame.

Interested? Just reply and I'll send you the link.

Thanks,
[Your name]

Follow-Up Template (3 Days Later)

Subject: Following up on testimonial request

Hi [Name],

I wanted to follow up on my request from earlier this week. I know you're busy, so no pressure at all!

If you're still open to sharing your experience, here's the link: [recording link]

It should only take 2-3 minutes, and it would really help others who are where you were when we started working together.

Thanks either way!
[Your name]

Best Practices for Asking

• Personalize every request—mention specific details
• Explain how their story helps others
• Be specific about time commitment (2-3 minutes)
• Make recording as easy as possible (browser-based)
• Provide guided questions so they know what to say
• Follow up 2-3 times if no response
• Thank them genuinely after they submit

What NOT to Do

Avoid these common mistakes:

• Sending generic, automated requests
• Asking before they've seen results
• Making the process complicated
• Not following up when they don't respond
• Forgetting to thank them afterward
• Using corporate, impersonal language

Should You Offer Incentives?

Small incentives can increase response rates without feeling transactional:

• $25-50 gift card
• Account credit or discount
• Charitable donation in their name
• Extended trial or bonus features
• Featured customer spotlight

Keep it modest—you want genuine stories, not bought endorsements.

After They Say Yes

Once they agree:

• Send the recording link immediately
• Include clear instructions
• Provide the questions in advance
• Set a reasonable deadline (7 days)
• Send a gentle reminder after 3-4 days
• Thank them personally when they submit

Conclusion

Getting testimonials isn't about pushing customers—it's about asking the right people, at the right time, in the right way.

Use these templates as starting points, but always personalize. Mention specific achievements, make it effortless, and explain how their story helps others.

When you get the approach right, most happy customers will be excited to share their success story.