50+ Best Video Testimonial Questions (With Examples)

Why Questions Matter

Ask generic questions, get generic testimonials. Ask strategic questions, get powerful stories that convert prospects into customers.

The best testimonial questions guide customers to share specific results, emotional transformations, and clear recommendations—exactly what prospects need to hear.

The Formula for Great Testimonial Questions

Every effective testimonial question follows this pattern:

• Focus on transformation (before → after)
• Ask for specific results, not vague feelings
• Make questions easy to answer in 30-60 seconds
• Avoid yes/no questions
• Guide toward positive, specific stories

Universal Questions (Work for Any Business)

These questions work regardless of your industry:

• What problem were you trying to solve before using [product]?
• What results have you seen since using [product]?
• What surprised you most about [product/service]?
• How has [product] changed your [work/life/business]?
• What would you tell someone considering [product]?
• Who would benefit most from [product]?
• What made you choose us over alternatives?
• If you could describe [product] in three words, what would they be?

Questions for SaaS Companies

Focus on workflow improvements and measurable outcomes:

• What was your workflow like before [product]?
• How much time does [product] save you each week?
• What specific results have you achieved using [product]?
• What features do you use most, and why?
• How has [product] impacted your team's productivity?
• What would happen if you had to stop using [product]?
• How easy was it to onboard your team?
• What ROI have you seen from using [product]?

Questions for Service Businesses

Emphasize the working relationship and outcomes:

• What was your experience working with our team?
• What specific outcomes did we help you achieve?
• What made our approach different from others?
• How did we exceed your expectations?
• What challenges did we help you overcome?
• Would you work with us again? Why?
• What would you tell other businesses considering our services?
• What was the most valuable part of working together?

Questions for Coaches

Focus on transformation and personal growth:

• What was your situation before coaching?
• What specific changes have you experienced?
• What breakthrough moment stands out most?
• How has your mindset shifted?
• What goals have you achieved that seemed impossible before?
• What would you say to someone hesitant about coaching?
• How has coaching impacted other areas of your life?
• What makes [coach name]'s approach unique?

Questions for Course Creators

Highlight learning outcomes and skill development:

• What did you learn in this course?
• What results have you achieved since taking the course?
• What was your favorite part of the course?
• How has the course changed your approach to [topic]?
• What made this course different from others?
• Who should take this course?
• Was the course worth the investment? Why?
• What specific skill or knowledge do you use most?

Questions for eCommerce

Focus on product experience and satisfaction:

• What problem does this product solve for you?
• How does this product compare to alternatives you've tried?
• What's your favorite thing about [product]?
• How has [product] improved your daily life?
• Would you recommend this to friends? Why?
• What made you decide to purchase?
• How would you describe the quality?
• What surprised you most about the product?

Questions for B2B Services

Emphasize business impact and ROI:

• What business challenge were you facing?
• What measurable results have you seen?
• How has our solution impacted your bottom line?
• What made you confident in choosing us?
• How was the implementation process?
• What would you tell other companies in your industry?
• How has our service changed your operations?
• What surprised you about the results?

How Many Questions Should You Ask?

Keep it short: 3-5 questions is ideal. More than that overwhelms customers and reduces completion rates.

Choose questions that create a natural story arc:

• Question 1: The problem/situation before
• Question 2: The experience/transformation
• Question 3: The results/outcomes
• Question 4 (optional): Specific details or features
• Question 5 (optional): Recommendation

Questions to Avoid

Some questions kill testimonials:

• Yes/no questions (Can you recommend us?)
• Overly broad questions (Tell us everything!)
• Leading questions (Why is our product the best?)
• Technical jargon that confuses customers
• Questions about features instead of benefits
• Negative framing (What didn't you like?)

Template: Complete Question Set for Any Business

Here's a proven 4-question template you can adapt:

• What challenge or problem led you to [product/service]?
• What specific results or changes have you experienced?
• What would you tell someone considering [product/service]?
• On a scale of 1-10, how likely are you to recommend us, and why?

Pro Tips for Better Responses

• Send questions in advance so customers can prepare
• Use a teleprompter so customers can read while recording
• Keep questions conversational, not corporate
• Focus on stories, not features
• Ask for specific numbers when possible (time saved, revenue gained, etc.)

Conclusion

Great testimonials start with great questions. Choose 3-5 questions that guide customers to share transformation stories with specific results and clear recommendations.

Test different question combinations and track which ones generate the most powerful testimonials. Over time, you'll develop a proven question set that works perfectly for your business.